Announces SC Launch Grant and Product Preview at SEMA Show

Wednesday, October 11th, 2017, a venture launched by Insignia Group LC, the industry leader in accessory sales process consulting and configurator software, announced it has received an Acceleration Grant from SC Launch, South Carolina Research Authority's entrepreneurial program and will be previewing its product at the upcoming Specialty Equipment Market Association's SEMA Show, opening October 31. is an Software-as-a-Service application designed to empower anyone to dynamically build scalable, custom configurators. Based on the patented process of Insignia's visualization software, the focus for is to bring a "drag and drop" "do it yourself" visualization platform to marketers and product sellers across many industries and marketplaces.

"Our goal is to democratize visual configurators for sellers of all sorts of products," says co-developer and Vice President James Brooks. "We hope to empower everyone from the individual seller to large manufacturers, with a scalable, flexible visual configuration platform."

" is moving at warp speed," says Lee MacIlwinen, Business Director for SC Launch. "We are so pleased with their progress and look forward to the response at their SEMA show preview."

The focus of the preview, according to David Stringer, president of the company, is a "build your own" wheel configurator platform for manufactures and well as individual online retailers.

"We are leveraging our 15 years of experience and digital library of more than 7000 vehicles to quickly bring a product to market as a demonstration of the platform's use and future direction," says Stringer.